Marketing to the “Transformational Consumer”

Three commitments to shift from a product-first to problem-first worldview

“The MarketingSherpa study surfaces the incredible opportunity for the companies that are willing to shift from what I call a ‘product-first’ worldview to ‘problem-first.’ This requires three commitments,” said Tara-Nicholle Nelson, CEO of Transformational Consumer Insights (TCI) and author of The Transformational Consumer: Fuel a Lifelong Love Affair with Customers by Helping Them Get Healthier, Wealthier and Wiser.

According to Nelson, those three commitments are:

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Date: February 28, 2017
Appearance: Customer-First Marketing Chart: Customers share how often companies put their needs first
Outlet: MarketingSherpa
Format: Other

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