|Date:||March 2, 2017|
|Appearance:||EDITOR’S CHOICE: The Transformational Consumer: Fuel a Lifelong Love Affair with Your Customers by Helping Them Get Healthier, Wealthier, and Wiser|
EDITOR’S CHOICE: The Transformational Consumer: Fuel a Lifelong Love Affair with Your Customers by Helping Them Get Healthier, Wealthier, and Wiser
We’ve reviewed a lot of books over the years about engaging employees in a larger purpose, how to call on deeper human motivations than a paycheck or profit to inspire more effortful, intentional, and influential work. Most companies simply find it harder to create an environment in which an employee can optimally contribute all they have to offer than it is to create a product for customers to easily consume.
Tara-Nicholle Nelson ups the ante in her new book, The Transformational Consumer, arguing that we should be engaging our customers in a higher purpose, to help them be more effortful and intentional in how they live their lives, to call on their aspirations rather than their addictions. Luckily, that desire already exists; we just have to be willing to meet it.