| Appearance: | Episode #163: How to Fuel a Lifelong Love Affair With Your Customers |
|---|---|
| Outlet: | Read to Lead Podcast |
| Format: | Podcast |
Episode #163: How to Fuel a Lifelong Love Affair With Your Customers
–Read to Lead Podcast
According to today’s guest, as brands “we must dedicate ourselves to becoming a facilitator of the transformations people want to make in their lives.”
The reason, according to Tara-Nicholle Nelson, is because of the number-one factor limiting your company’s success. Disengagement.
She dives into this and more in her new book, The Transformational Consumer: Fuel a Lifelong Love Affair With Your Customers By Helping Them Get Healthier, Wealthier, and Wiser.
In it, she reveals a Transformational Consumer Framework to help you elevate how you think about everything: your customer, what you sell, your marketing, the competition, and your team.
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