|Appearance:||Episode #163: How to Fuel a Lifelong Love Affair With Your Customers|
|Outlet:||Read to Lead Podcast|
Episode #163: How to Fuel a Lifelong Love Affair With Your Customers
–Read to Lead Podcast
According to today’s guest, as brands “we must dedicate ourselves to becoming a facilitator of the transformations people want to make in their lives.”
The reason, according to Tara-Nicholle Nelson, is because of the number-one factor limiting your company’s success. Disengagement.
She dives into this and more in her new book, The Transformational Consumer: Fuel a Lifelong Love Affair With Your Customers By Helping Them Get Healthier, Wealthier, and Wiser.
In it, she reveals a Transformational Consumer Framework to help you elevate how you think about everything: your customer, what you sell, your marketing, the competition, and your team.