|Date:||March 22, 2017|
|Appearance:||How to Transcend the Transactional: Fuel a Lifelong Love Affair with Your Customers and Employees|
How to Transcend the Transactional: Fuel a Lifelong Love Affair with Your Customers and Employees
“This deep, human motivation—transformation—is one of the most elemental reasons people do the things they do. And it’s certainly the pure, primal force underlying why they buy what they buy, read what they read and love what they love.
In particular, there are three ways in which people have wanted their lives to be different throughout human history. And each of these involves a set of behavior changes that are extraordinarily difficult for people to make, without help.
They want to be healthier