Why I Quit The Best Job I Ever Had: How to Ignite, Engage and Retain Great People As You Scale

Any business will thrive if it can consistently engage its employees over and over again. Yet over 70% of employees in the US rate themselves as somewhere between bored/meh and actively, toxically hateful about their employer and their work. The companies that engage employees are Transformational Businesses; companies that operate on a different set of principles than the tired, old fixation on growth above everything and profit-first. Learn how to create a culture that keeps employees engaged and excited at near-irrational levels by unlocking their highest and best selves and unleashing their best work on problems they care about.

Date: April 1, 2017
Time: 2:30 p.m.
Event: Culture Conference
Topic: Why I Quit The Best Job I Ever Had: How to Ignite, Engage and Retain Great People As You Scale
Location: Santa Clara, CA
Registration: Click here to register.
More Info: Click here for more information.

Healthy,Wealthy,Wise:The Transformational Consumer

60% of customers view life as a continuous series of behavior change projects. They are on a never-ending hero’s journey toward better versions of themselves. They spend over $4T/year on products that help them get healthier, wealthier and wiser. They are Transformational Consumers. Their real-world behavior change journey is riddled with insights for innovation, brand, digital and content strategies that create lifelong love affairs with the companies that serve these people. Nelson, author of The Transformational Consumer, will share actionable digital trends, product and marketing insights from this very human, very heroic journey.

Date: March 11, 2017
Time: 4:00 p.m.
Event: SXSW
Topic: Healthy,Wealthy,Wise:The Transformational Consumer
Location: Austin, Texas
Public: Public
Registration: Click here to register.
More Info: Click here for more information.

Keynote: How to use insight, content and digital to activate, engage and transform your audience

Date: September 29, 2016
Event: Social Media Strategies Summit
Topic: Keynote: How to use insight, content and digital to activate, engage and transform your audience
Location: San Francisco, CA Marines’ Memorial Club & Hotel
Registration: Click here to register.
More Info: Click here for more information.

Pre-Summit Workshop: The Transformational Consumer: How to Use Human Insight, Good Data, Digital and Content to Drive Lifelong Customer Loyalty and Engagement

Date: September 27, 2016
Time: 9:00am
Event: Marketing Conference and Expo
Topic: Pre-Summit Workshop: The Transformational Consumer: How to Use Human Insight, Good Data, Digital and Content to Drive Lifelong Customer Loyalty and Engagement
Location: San Francisco, CA
Registration: Click here to register.
More Info: Click here for more information.

How to Be a Happy Marketer: Survive the Content Crisis and Drive Results by Mastering Your Customer’s Transformational Journey
Branded content is way up, but customer engagement with that content is plummeting. This whole scene makes it hard to get up in the morning, as a marketer. But there’s a new path beyond the epidemic of disengagement and, at the end of it, your brand and your content become regular stops along your customer’s everyday journey.

 

Tara-Nicholle Nelson, author of The Transformational Consumer: Fuel a Lifelong Love Affair With Your Customers by Helping Them Get Healthier, Wealthier and Wiser, will share how to get your energy and joy for your work back by: mastering your customers’ real world aspirations and journeys, using marketing levers to trigger their progress and doing work that changes people’s lives.

Date: April 28, 2017
Time: 3:15 p.m.
Event: Social Media Strategies Summit
Topic: How to Be a Happy Marketer: Survive the Content Crisis and Drive Results by Mastering Your Customer’s Transformational Journey
Location: Chicago, IL
Public: Public
Registration: Click here to register.