“Tara has created a manual for a new way to do business: by sparking a virtuous cycle of transformation for your company and your customers.”

~ Pete Flint, Founder and former Chairman and CEO at Trulia

You are invited to attend a special evening with Tara-Nicholle Nelson, Business Insider’s #1 woman Silicon Valley tech companies should be putting on their board, and the author of the new book, The Transformational Consumer: Fuel a Lifelong Love Affair with Your Customers by Helping Them Get Healthier, Wealthier and Wiser.

Tara will share her Transformational Consumer framework, illuminating the “most valuable, least understood customers of our time.” These are people who see all of life as a series of behavior change projects, and they are eagerly seeking to patronize the companies that help them make these changes.

She will fire you up with a vision for a new path beyond the epidemic of customer disengagement and churn: a new, human lens through which you can reposition your brand as a beloved part of Transformational Consumers’ everyday lives.

Tara will share a few Transformational Consumer Trends for 2017, and surface surprisingly fertile opportunities for you to reach and engage this audience with your products, services and marketing messages.

If your company needs to grow, engage customers more regularly, or even engage employees around a beautiful vision of the human-scale problem your company exists to solve, come get inspired and celebrate the launch of The Transformational Consumer book. . . and join this movement.

After Tara’s talk, we invite you to join us for a networking reception and book signing.

Date: March 29, 2017
Time: 6:00 p.m.
Event: Transformational Consumer: Trend Talk and East Coast Book Launch Event
Venue: charity: water NYC HQ
Location: New York
Public: Private

“Tara has created a manual for a new way to do business: by sparking a virtuous cycle of transformation for your company and your customers.”

~ Pete Flint, Founder and former Chairman and CEO at Trulia

You are invited to attend a special evening with Tara-Nicholle Nelson, Business Insider’s #1 woman Silicon Valley tech companies should be putting on their board, and the author of the new book, The Transformational Consumer: Fuel a Lifelong Love Affair with Your Customers by Helping Them Get Healthier, Wealthier and Wiser.

Tara will share her Transformational Consumer framework, illuminating the “most valuable, least understood customers of our time.” These are people who see all of life as a series of behavior change projects, and they are eagerly seeking to patronize the companies that help them make these changes.

She will fire you up with a vision for a new path beyond the epidemic of customer disengagement and churn: a new, human lens through which you can reposition your brand as a beloved part of Transformational Consumers’ everyday lives.

Tara will share a few Transformational Consumer Trends for 2017, and surface surprisingly fertile opportunities for you to reach and engage this audience with your products, services and marketing messages.

If your company needs to grow, engage customers more regularly, or even engage employees around a beautiful vision of the human-scale problem your company exists to solve, come get inspired and celebrate the launch of The Transformational Consumer book. . . and join this movement.

After Tara’s talk, we invite you to join us for a networking reception and book signing.

Date: March 2, 2017
Time: 6:00 p.m.
Event: Transformational Consumer: Trend Talk and Book Launch Event
Venue: First Round Capital
Location: 151 10TH STREET SAN FRANCISCO, CA 94103
San Francisco
Public: Private
I’m looking forward to speaking at TrackMaven’s Spark conference on May 12 in DC. I’ll be talking about how to use insight, content and digital to activate, engage and transform your audiences.
Date: May 12, 2016
Event: TrackMaven's Spark Conference
Topic: How to use insight, content and digital to activate, engage and transform your audiences.
Sponsor: Track Maven
202.503.9994
Venue: The Newseum - Knight Conference Center
202-292-6100
Location: 555 Pennsylvania Avenue, NW
Washington, D.C. 20001
Public: Public
Registration: Click here to register.
More Info: Click here for more information.
I’m thrilled to deliver the opening keynote for Social Media Strategies Summit in Chicago on Wednesday April 27. I’ll be talking about how to use insight, content and digital to activate, engage and transform your audiences.
Date: April 27, 2016
Time: 9:15 a.m.
Event: Social Media Strategies Summit in Chicago
Topic: How to use insight, content and digital to activate, engage and transform your audiences.
Venue: Wyndham Grand Chicago Riverfront
312.346.7100
Location: 71 E Upper Wacker Dr.
Chicago, IL 60601
USA
Public: Public
Registration: Click here to register.
More Info: Click here for more information.

Each of us can remember being transformed or activated by an epic marketing campaign at some point in our lives. It’s the same experience we dream of creating for our users. Truly transformative content and marketing requires marketers to understand users’ mindsets in an actionable way.

Luckily, there are a finite set of ways people think and act throughout their real-life experience of the problem your product or content solves. We’ll see how the best content is built on mental models that surface the patterns in how target audiences think, freak out, get stuck and seek solutions.

In this workshop, attendees will build out a mental model of their ideal user for content marketing. Each attendee will leave with a model that points the way to the message pillars on which your content program should be built, the channels on which it should live, the vehicles that should be used to distribute it and the vocabulary that will flag it as magnetic to your just-right users.

Prerequisites:

  • Understanding of content vehicles for marketing purposes.
  • Read Transformational Consumer Manifesto, here: http://goo.gl/46IcqU
  • Basic understanding of or experience with editorial calendaring.
  • Understanding of their organization’s target customer ethnography/psychographics and brand messages.
  • Understanding of business and marketing objectives for their organization.

What to Bring:

  • Ideally: pen and paper OR laptop with powerpoint and/or diagramming app installed (e.g., Gliffy), company vision, mission, content/brand guidelines or messages. That said, come as you are/with what you have.
Date: March 10, 2014
Time: 3:30-6:30 p.m.
Event: SXSW 2014: How to Build Mental Models for Content and Marketing
Topic: How to Build Mental Models for Content and Marketing
Venue: AT&T Conference Center
Location: Austin, Texas
More Info: Click here for more information.

View the full presentation http://www.slideshare.net/taranicholle/mental-models-for-content-marketing-32422278