Healthy,Wealthy,Wise:The Transformational Consumer

60% of customers view life as a continuous series of behavior change projects. They are on a never-ending hero’s journey toward better versions of themselves. They spend over $4T/year on products that help them get healthier, wealthier and wiser. They are Transformational Consumers. Their real-world behavior change journey is riddled with insights for innovation, brand, digital and content strategies that create lifelong love affairs with the companies that serve these people. Nelson, author of The Transformational Consumer, will share actionable digital trends, product and marketing insights from this very human, very heroic journey.

Spark Roadshow

Keynote: How to use insight, content and digital to activate, engage and transform your audience

Pre-Summit Workshop: The Transformational Consumer: How to Use Human Insight, Good Data, Digital and Content to Drive Lifelong Customer Loyalty and Engagement

How to Be a Happy Marketer: Survive the Content Crisis and Drive Results by Mastering Your Customer’s Transformational Journey
Branded content is way up, but customer engagement with that content is plummeting. This whole scene makes it hard to get up in the morning, as a marketer. But there’s a new path beyond the epidemic of disengagement and, at the end of it, your brand and your content become regular stops along your customer’s everyday journey.

Tara-Nicholle Nelson, author of The Transformational Consumer: Fuel a Lifelong Love Affair With Your Customers by Helping Them Get Healthier, Wealthier and Wiser, will share how to get your energy and joy for your work back by: mastering your customers’ real world aspirations and journeys, using marketing levers to trigger their progress and doing work that changes people’s lives.

“Tara has created a manual for a new way to do business: by sparking a virtuous cycle of transformation for your company and your customers.”

~ Pete Flint, Founder and former Chairman and CEO at Trulia

You are invited to attend a special evening with Tara-Nicholle Nelson, Business Insider’s #1 woman Silicon Valley tech companies should be putting on their board, and the author of the new book, The Transformational Consumer: Fuel a Lifelong Love Affair with Your Customers by Helping Them Get Healthier, Wealthier and Wiser.

Tara will share her Transformational Consumer framework, illuminating the “most valuable, least understood customers of our time.” These are people who see all of life as a series of behavior change projects, and they are eagerly seeking to patronize the companies that help them make these changes.

She will fire you up with a vision for a new path beyond the epidemic of customer disengagement and churn: a new, human lens through which you can reposition your brand as a beloved part of Transformational Consumers’ everyday lives.

Tara will share a few Transformational Consumer Trends for 2017, and surface surprisingly fertile opportunities for you to reach and engage this audience with your products, services and marketing messages.

If your company needs to grow, engage customers more regularly, or even engage employees around a beautiful vision of the human-scale problem your company exists to solve, come get inspired and celebrate the launch of The Transformational Consumer book. . . and join this movement.

After Tara’s talk, we invite you to join us for a networking reception and book signing.

“Tara has created a manual for a new way to do business: by sparking a virtuous cycle of transformation for your company and your customers.”

~ Pete Flint, Founder and former Chairman and CEO at Trulia

You are invited to attend a special evening with Tara-Nicholle Nelson, Business Insider’s #1 woman Silicon Valley tech companies should be putting on their board, and the author of the new book, The Transformational Consumer: Fuel a Lifelong Love Affair with Your Customers by Helping Them Get Healthier, Wealthier and Wiser.

Tara will share her Transformational Consumer framework, illuminating the “most valuable, least understood customers of our time.” These are people who see all of life as a series of behavior change projects, and they are eagerly seeking to patronize the companies that help them make these changes.

She will fire you up with a vision for a new path beyond the epidemic of customer disengagement and churn: a new, human lens through which you can reposition your brand as a beloved part of Transformational Consumers’ everyday lives.

Tara will share a few Transformational Consumer Trends for 2017, and surface surprisingly fertile opportunities for you to reach and engage this audience with your products, services and marketing messages.

If your company needs to grow, engage customers more regularly, or even engage employees around a beautiful vision of the human-scale problem your company exists to solve, come get inspired and celebrate the launch of The Transformational Consumer book. . . and join this movement.

After Tara’s talk, we invite you to join us for a networking reception and book signing.