|Date:||March 29, 2017|
|Event:||Transformational Consumer: Trend Talk and East Coast Book Launch Event|
|Venue:||charity: water NYC HQ|
“Tara has created a manual for a new way to do business: by sparking a virtuous cycle of transformation for your company and your customers.”
~ Pete Flint, Founder and former Chairman and CEO at Trulia
You are invited to attend a special evening with Tara-Nicholle Nelson, Business Insider’s #1 woman Silicon Valley tech companies should be putting on their board, and the author of the new book, The Transformational Consumer: Fuel a Lifelong Love Affair with Your Customers by Helping Them Get Healthier, Wealthier and Wiser.
Tara will share her Transformational Consumer framework, illuminating the “most valuable, least understood customers of our time.” These are people who see all of life as a series of behavior change projects, and they are eagerly seeking to patronize the companies that help them make these changes.
She will fire you up with a vision for a new path beyond the epidemic of customer disengagement and churn: a new, human lens through which you can reposition your brand as a beloved part of Transformational Consumers’ everyday lives.
Tara will share a few Transformational Consumer Trends for 2017, and surface surprisingly fertile opportunities for you to reach and engage this audience with your products, services and marketing messages.
If your company needs to grow, engage customers more regularly, or even engage employees around a beautiful vision of the human-scale problem your company exists to solve, come get inspired and celebrate the launch of The Transformational Consumer book. . . and join this movement.
After Tara’s talk, we invite you to join us for a networking reception and book signing.